James Rodrigues
How To Write Follow Up Email After No Response – Sending a follow-up email after receiving a response can increase the success rate of cold email marketing campaigns.
In this article, I’ll help you answer all of these questions to help you create more successful email sequences.
How To Write Follow Up Email After No Response
Considering the average professional receives 126 emails a day, there’s a good chance your first cold email will be missed. Responding to cold emails is rarely, if ever, your top priority.
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With a quick follow-up, you can push the message back to the top of your inbox and encourage potential customers to respond.
Plus, you have an additional opportunity to reiterate your value proposition and try to reach your prospect from a different perspective.
Backlinko research shows that sending just one follow-up email can increase response rates by 65.8%. According to Woodpecker, adding a follow-up message to your email sequence can increase your average response rate by 13%.
In short, follow-ups create a unique opportunity to re-engage potential customers and tell them more about your offer, which will increase the success rate of your cold email marketing campaigns.
Can I Set A Reminder To Follow Up With A Candidate Email?
Before we dive into ideal email volume, there’s a simple rule you should know and follow whenever you’re considering sending a follow-up email:
Well, in your first follow-up, it makes sense to politely ask your prospect if they’ve had a chance to review your offer or discuss it with a colleague. But in any case, I recommend that you provide an additional value for each new message.
So when you’re considering how many follow-ups to send to a prospect, consider whether there’s a reason to do so.
There is a lot of research on the ideal number of follow-ups for cold email campaigns. For example, Steli Efti sent 48 follow-ups until he met with investors. At the same time, Joshua Hardwick advises not to send more than one follower link build, so as not to annoy people and break bridges.
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At , our rule of thumb is to focus on writing compelling emails rather than adding too many follow-up emails. Therefore, we recommend that you limit your cold email marketing campaigns to three follow-ups. If you send too many follow-ups to people who have never heard of you, you risk turning them off and damaging your company’s brand.
If you still feel that the follow-up is not enough or that you can provide more value to the prospect, feel free to use other channels. Twitter or LinkedIn can easily help you get your message across on a personal level.
Note that the number of follow-ups you should do may depend on the type of outreach and your target audience.
When it comes to link building campaigns, in my own experience, almost half of the links we receive come from a single follower. Send more than one follow-up email and you’ll end up alienating your prospect. Don’t submit anything, you’ll lose half your links.
How To Write A Follow Up Email After No Response [including Templates]
For example, this follow-up works best for link building: It’s short, to the point, and perfectly reminds potential customers of your offer.
At the same time, if the primary goal of your outreach is sales, you may need more than one email.
Depending on your goals, you can add value through follow-up actions, try to identify potential pain points, or provide additional information.
If you’re emailing an audience that’s completely indifferent, you’ll need to send more follow-ups to warm them up. They also need more time to learn about your product or service before responding to you.
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However, if it’s an audience you know (for example, they’ve already downloaded your lead magnet), you may need less follow-up.
In general, my best advice is to create a system that works for you: try to find a balance between being too aggressive and not being proactive enough, try different trailing lengths and stick with the system that works best for you.
Most emails are opened the day they are received, so if you don’t get a response to your first email within a day, it’s safe to assume you won’t get a response.
That said, the general recommendation is to wait two to three days before sending the first follow-up. You should give your prospect time to respond on their own terms. Remember that you should extend the timeout of each email you send after that to avoid annoying potential customers.
How To Send A Follow Up Email In Zoho Mail?
Once you’ve found your prospect’s email address and uploaded it to Prospect, you can start scheduling your first email and follow-ups.
With campaigns, you can choose how many follow-ups to send, specify a delay between each follow-up, customize subject lines, and process email copy.
Once you’re set up, you don’t have to worry about forgetting to follow up with your leads. Your tracking will be sent automatically.
These follow-up emails send the message to the top of your prospect’s inbox, but are more likely to distract them than affect your call to action. Just ask the prospect if they’ve had a chance to check the email before.
Writing Sales Follow Up Emails After Prospect Goes Silent Training Ppt
Is the product or service too complex to describe? Send more information to the following email and what benefits you can have.
Not sure if your offer is clear? Show it from different angles to spark interest.
Yes, I saw the first email, but the original quote wasn’t clear and I didn’t know what Lauren was trying to convey, so I decided not to reply.
If you provide more information in a follow-up post, try to gather more information about me (your perspective), and spark interest in related things, I’d be happy to respond.
How To Write Sales Follow Up Emails After No Response With Sample Email Templates
For example, if you are a digital marketing agency, you can demonstrate how your existing clients have used your services to grow by sharing their success studies, results or feedback.
Here’s a great example of one such email shared with us by IMPACT founder Donald Chan (16% response rate):
In this follow-up, Donald fires a company he used to work for as social proof. The recipient of the email should be familiar with the company, whether it’s a peer in the industry, a competitor, or just a well-known brand.
By sharing how they achieved certain results for the business, they provide a compelling reason for email recipients to respond.
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If you start with an apathetic follow-up with something bland and impersonal, chances are you’ll never get a response from the prospect.
I recommend that you improve your opening statement to get them interested in learning more about what you have to offer.
Instead, you can pique interest with a question, mention a mutual connection, start with a prospect’s question, or use a recent triggering event.
Here’s an attractive example of a link building campaign by Kevin J. Duncan for the Writer’s Smart Blogging Freebie Guide:
How To Write A Follow Up Email After No Response
Also, in your opening statement, try to give context as to why you are sending the lead. It can be a simple and short summary of your last email.
Sleeknote found that emails with shorter text (around 95 words) performed significantly better than emails with longer text (around 170 words). In fact, shorter emails had a 5.81% higher click-through rate.
In follow-up emails, try to eliminate unnecessary salutations such as “I hope you’re doing well.” Courtesy is essential, but it can be easily achieved by using the right email style.
Here’s a great example of a short and to-the-point email from Katia from Audext sharing her thoughts via a guest blog post on a potential customer:
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Personalization is critical to a successful email. The more personalized your follow-ups are, the higher your response rate will be.
1. When you have a low lead pool, you can write each follow-up from scratch to make it unique and personal to each lead.
A good example of this type of email is the one I received from HubSpot’s growth manager, who I hadn’t spoken to in a month since our first conversation:
This email is great because it’s so personal. Adam has done a lot by doing such in-depth research. In addition to the necessary customization, he also took the following steps:
When To Send A Follow Up Email?
While a marketing campaign won’t automate the entire process, it can still save you hours of time. It’s best to spend a little more time adding a personal touch to each message, even if they end up being sent automatically.
When you send a follow-up message to an indifferent prospect, you need to be very clear about what you want to achieve with them.
Imagine you receive a follow-up, such as an email you haven’t had a chance to open:
The first question you should ask yourself is: “What does this person want from me?”. No context, no personalization, no calls to action. Even if you read the context of the last email, how do you know what to do?
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The call to action is very
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