James Rodrigues
How To Create Your Own Wine Brand – Despite spending so much of a lifetime considering the new liquid entering the glass, it’s surprising to pay little attention to what goes on outside the wine bottle. It may seem trivial to the dedicated connoisseur, but labeling is what most consumers associate with brands. And with wine store shelves crowded these days, producers must make a meaningful effort to differentiate themselves from the pack. As they say, you only get one chance to make a first impression. In this sense, Chateau Souverain decided to make the conversation between bottle and drinker more personal than ever.
California winemaking has moved away from a one-size-fits-all approach and has discovered customization as a path to honor. “We wanted to show our appreciation to the people behind our wines and their commitment to our winemaking heritage for 74 years,” explains Adrienne Daniels, Marketing Director of Chateau Souveraine. “We had the idea of putting their name on our label so they could ‘make it their folk.’
How To Create Your Own Wine Brand
Getting wine from grape to glass is a labor of love that involves many helping hands. The names of those who make this process are often hidden. And that’s exactly what Chateau Souverain tried to fix by creating personalized wine labels to honor their team members. The concept was popular and eventually rolled out under the festival umbrella to a wider audience.
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“After receiving such positive feedback, we started thinking about all the people who love Chateau Souverain and how they have been part of our success and longevity over the years,” says Daniels. “We want to honor them and give everyone the opportunity to order their own brand.”
The process of getting a personalized label is as simple as it is basic. “Our goal was to make the experience as simple and easy as possible,” Daniels points out. “Customers start by visiting the website and selecting their favorite varietal from our portfolio, which includes Cabernet Sauvignon, Chardonnay, Merlot and Sauvignon Blanc. Many of our customers choose to use their last name, but we’ve also seen creative ideas. Which is perfect.For gifts – everything from ‘Chateau Bibi’ to ‘Chateau Dad’.
Regardless of the display chosen, it stands proudly above the winery’s elegant emblem: a leaf, a crown, a California bear and the year of the winery’s founding, 1944, divided into four equal quadrants. “The crown symbolizes our great history as an original California winery and our award-winning wines,” Daniels explains. “The bear honors the California grizzly and our commitment to this great wine region. The logo represents our founding year. Finally, the grape leaf reflects our commitment to making wines of the highest quality that match its variety and style.” When combined, the icons provide a strong visual counterpoint to the individual name bearing the banner directly above.
“Chateau Sovereign is known for our modern, sleek brand that tells the story of our 74-year history,” adds Daniels. “Our custom label program allows customers to add their personal touch to a package they already love.”
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It’s true that Chateau Souverine’s award-winning Cabernet Sauvignon has long been recognized as Northern California’s most affordable varietal. But having your name makes it more accessible — not to mention interesting conversation. “In the past, we thought people would order a label just for the fun of seeing their name on the bottle,” says Daniels. “As it turns out, these personalized labels are perfect for all kinds of occasions. Perfect for dinner and gifts, weddings, clients, bosses or other special occasions.
And they resonate particularly well with the fast-growing segment of millennial wine drinkers who crave a personal connection. “More than anything else, they set the tone for wine etiquette when it’s presented at the table,” notes Benny Bohm, general manager and wine director of Cliff’s Edge Restaurant in Los Angeles. The crowd at its flagship location in Silver Lake leans heavily toward young professionals. “[The label] provides a first encounter with the winemaker’s feelings, intentions and how they see their place in the world of wine,” says Böhm. Having your name on the label makes it easier for discerning drinkers to think of themselves as an important part of the wine community which can be intimidating to many.
In the bottle, Chateau Souverain wines have long been known for their elegant style. Their flagship styles (Cabernet Sauvignon, Merlot, Sauvignon Blanc and Chardonnay) are true and genuine representations of the varieties that put California on the viticultural map. And they were always delivered at affordable prices. It turns out that the labeling scheme was a way to expand the reach behind the bottle.
“Labels are a great way for winemakers to communicate their stories directly to consumers,” says Daniels. “With the addition of private label, we’re excited to give our drinkers the opportunity to be a part of our story and have their say.” Creating your own wine label is a great way to personalize a wine gift. But how do you start creating a label and what should you consider?
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It doesn’t matter if you are a new designer or live in the Adobe cloud, creating your own wine labels is not easy. Why? Well, because a wine label is a symbol of your style and a communication tool in a bottle. Fortunately, we’ve come up with clever ways to think about these issues.
You may find the following tips helpful. If there’s one thing I know about good design, it’s that it starts with a good concept, and you don’t have to be creative to come up with one!
For inspiration, a good place to start is to understand the 4 basic types of wine label design and start copying or expanding on them.
Creativity: It takes about 90 minutes to “warm up” and get creative, so don’t worry if you don’t run out of ideas right away.
Photo Wine Label Create Your Own Wine Label Personalized
Whether you’re designing a wine label for a wedding or as a corporate gift, a good way to start is to identify your theme:
Generally, the most common wine label designs are found on wines from wine growing regions. These include Bordeaux and Burgundy, France; Piedmont, Italy; Rioja, Spain; and Napa, California. Expect wines from these regions to use traditional winemaking techniques, including blending and aging in oak.
This type of etiquette is often found in wineries that value drinking with friends as much as wine. These light brands can be found everywhere from Beaujolais and the south of France to Australia. The label is often found on wines that have a pleasant taste and are easy to drink. This is a good choice for an inexpensive wine.
Spain and Australia lead the way with some of the world’s most exciting contemporary wine brands. Modern labels indicate that the wine within is a step away from tradition, perhaps a unique variety like Mourvèdre or a unique style like Vin Gris.
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A good example of a vintage wine label is a Madeira bottle that has been hand-stamped with ink. Wines have old labels that indicate that there is something handmade in the wine. You can find wines made by small producers who bottle each wine by hand.
What is your heritage? What is your favorite power animal or pet? what? Do you have a family group or old house in your family? Looking at the questions above is a good place to start when creating your wedding wine label. The great thing about family crests or personal wedding symbols is that you can combine both of your symbols to create a new composite symbol to represent your marriage.
If you are designing a custom wine label for a business or corporate event, you can check the city, street or buildings where your company operates. Perhaps there is a logo that sums up what your business stands for. Or maybe there’s a pattern in your office that you can draw an idea from, such as a plant, a wavy carpet, a bicycle, or metal rivets. Try to resist centering the logo.
Most wine labels include important and useful facts about the wine on the front label. Even if you’re adding your own creativity, it’s a good idea to add the following important information:
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How big should it be? The one on the right is a “woman” because you will be covering someone else’s wine label, yours should be bigger. You can measure the size of the label by cutting a piece of paper and placing it on the wine of your choice to see if it will work. For “feminine” wine bottles, go 4.25 × 3.25 inches or larger; for “male” wine bottles, go 3 × 5 inches or larger.
James Beard Award-winning author and Wine Communicator of the Year. I started Wine Folly to help