James Rodrigues
How To Start An Online Clothing Business – And while Instagram has helped brands grow rapidly, using the app as your sole source of sales is risky.
You have nothing on Instagram. And you can’t control when algorithms change, if your reach drops, or if your followers even see what you share.
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Instagram is a powerful tool, but it’s still only one of many things you can use for a successful online store.
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That said, Instagram has grown from a simple photo-sharing app to a major e-commerce platform in its own right.
Brands go far beyond likes, opinions and ideas. And now using Instagram to generate real sales. So there’s a lot to be happy about!
Instagram has long been a search engine for new companies to make a big impact. As a visual platform, stores can share photos and videos of the clothes and accessories they sell. But Instagram’s shopping feature is revolutionizing how stores can grow on Instagram.
“When we launched the feature, there was a 25 percent increase in traffic and an 8 percent increase in revenue from shopping on Instagram.”
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So why is the Instagram Store important? And how can you use it to turn more of your fans and followers into paying customers?
According to Statista, by 2021 there will be more than 140 million users in the US alone. That’s about 40% of the total population! And a Pew Research Center survey found that 63% of Americans check Instagram at least once a day.
So there is a good chance that someone will buy what you are selling. All you need to do is make sure you have a curated feed that will attract them.
You’re probably sharing your product photos anyway, so why not turn that attention into revenue?
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And forget the “click link anywhere” in your headline! You can send people directly to the product they are interested in. This creates a seamless experience from trailer to customer.
Every post you’re tagged in will have a little shopping bag icon in the top corner of your feed. And when you click on the image, you will see the marked products.
If you haven’t noticed, you can access the Shop Explore tab by clicking the little shopping bag icon at the bottom of the screen.
Now what makes it even more powerful is that the Shop Explore tab is curated based on the user’s previous activity. So your products will be in front of people who have handled similar jobs. This may mean a higher intention to purchase.
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And that helps keep more people on the app for longer. So why shouldn’t your online store take advantage of the process?
Now that you know why an Instagram store is so important to growing your online store, how do you set one up?
Setting up your Instagram store is very easy. First, make sure you’re using the most up-to-date version of the app.
Then you can synchronize your online store with Facebook (the integration is very easy when you use Shopify). This will pull your product catalog to Facebook Stores.
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Once that’s done, make sure you have an Instagram business profile. If you don’t, you can easily change your profile status in the settings menu.
You will then follow the instructions to link your Facebook and Instagram business accounts and then start pulling products into your store.
You can tag products in new and existing posts. So if you stock these products, go back through your feed and be sure to tag any relevant posts. This exploration is a great way to increase page visibility. And it makes it even easier for your followers to know what items they can pick up.
When posting new content to your Instagram feed, make sure you use the right hashtags that are relevant to your target audience.
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And as always, your posts should include attractive, high-quality images. Whether it’s a carousel detailing the latest accessory collection or the impact of your new crop experiment, you want to attract attention that can click.
(By the way, if you’re confused about what to post or how to design a feed that engages your customers, get the Instagram Template Pack. You’ll get 30 days of post ideas and access to caption, feed, and story templates. .)
Get everything you need to create a beautiful and unique Instagram feed. Click there to get a bunch of Instagram templates. Copyright © 2023 Media, Inc. All rights reserved. ® and are registered trademarks of Media Inc.
What It Takes to Launch a Successful Online Clothing Brand in 2020 If you have the right drive, knowledge and location, you can start a business that will thrive for years to come.
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As usual, the most popular clothing brands in 2019 were Nike, Zara, Adidas, Hermes and H&M. But what about 2020? Despite the new, obvious obstacles, with the right business plan and branding, a new online clothing company can rise to the top of the pack this decade.
If you are looking at a site that offers new business advice, one of the best recommendations is to create a business plan. It may not be an interesting plan to create, but it is one of the essential elements of starting a successful e-commerce clothing brand.
A well-written business plan is important, especially if you need to find investors and lenders. You also need to understand your short-term and long-term goals and ensure you stay on track.
First calculate the cost per unit (CPU). You should also look at other fixed costs of running your business, such as website maintenance and staffing costs.
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After you do the math, aim for your prices to be about 50 percent higher than your costs. You may be able to make 30 percent more than your costs, but one of the worst things you can do is cut your profits unnecessarily.
Before you officially set any prices, look at your competitors’ prices. This is only part of what your customers think, but it is an important part.
If your costs differ from the prices, you may need to make some adjustments. If your price is low, you can raise your price a bit to get closer to the competition.
If your products are more expensive, you need to give customers a clear description of what they are getting when they buy your clothes and justify the extra cost. The appearance and quality of your clothing can add significantly to the customer’s perceived value of your brand.
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As an e-commerce clothing brand, your website is your store. You need to draw customers in and give them a positive experience from the second they enter your website to the moment they leave – hopefully through the checkout process.
Your web design should embody your brand. Within seconds of the tour, make sure the audience is hooked and has a better understanding of your voice and personality.
Yes, starting a clothing line is an art, but it’s also a business. Without creativity and design, you cannot succeed. You also need to have a strong business and financial base to turn your apparel e-commerce business into a complete package.
In general, it is difficult to be an expert in many things at the same time, so if you fail more in design and creativity, hire someone to handle the business side of the company. Alternatively, if you are successful in building a business, you want to make sure you hire creative people who can manage the right-brain side of your business.
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One of the biggest mistakes new e-commerce apparel businesses make is choosing the wrong type of apparel creation process. Although there are many different models, emerging brands often choose between on-demand, private label, custom and wholesale creations.
In an on-demand model, a third party makes and ships the garments to your customers. With this model, you have no inventory to manage. That said, third parties take a significant portion of your profits because they create and execute orders for you.
Private label is when companies design and produce their own clothes. In this model, you are responsible for finding fabrics and materials to make your clothes. You need to manage your inventory and fulfill your orders in this system.
Making custom clothes is another option, but it is expensive and very niche. In this organizational scheme, each garment is specially made for each customer. This process is expensive, time consuming and difficult to do well.
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Because of these high costs, only certain customers are interested in these products, which limits your customer base. That said, with such a high average order value, this model could be economically viable.
Another popular way to make clothes is wholesale. Here you pay upfront for materials and labor, and then a manufacturer makes your products. This requires you to manage orders, inventory and shipping. Overall, it is similar to the first model listed, but it is different in one way
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