James Rodrigues
How To Start My Own Bookkeeping Business – Good news, because this step-by-step guide will cover the 7 key steps you need to take to create a modern booking system and give it to your first customers.
Basically, these are the steps I took to take my bookkeeping business from startup to sales in just 5 years.
How To Start My Own Bookkeeping Business
In this chapter, I’ll walk you through creating a simple plan to get your full-time or part-time business up and running quickly in the first year.
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You will set a long-term vision of what you want your business to achieve, and step back to achieve your priorities.
If you are starting a public accounting firm, you need to know why you are starting it in the first place.
The “why” is the purpose of your business, and it’s important to make the purpose of your accounting services clear to you, your team, and your clients.
For example, when I decided to start my own accounting firm, my goal was to provide small business owners in the area with an easy and painless accounting and bookkeeping experience.
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This simple statement served as a gatekeeper for all future business decisions. Without him, I would be running the business without direction.
After establishing your accounting business goals, you need to establish what your ideal customer profile looks like at the start of your first year.
I recommend creating your own client persona when talking about how to start an accounting business:
By creating a clear customer market, you will be able to focus more on your marketing activities which we will discuss later.
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When starting an accounting firm, if you are not clear about what you are working on in the future, it will be impossible to prioritize decisions, plans and efforts.
Or it could be a small amount like the Susan G. Komen “Breast Cancer Free World” for the Cure cause.
Once you’ve established a long-term goal for how you want to start your business, you’ll step back and create a one-year plan for your full-time small business.
These are the goals that are the immediate priority to ensure that your new business organization is on track to achieve your one-year plan that should align with your 10-year goals.
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Starting your own full-time business and implementing a new business plan isn’t easy, so don’t worry if your small business plan for starting your own accounting firm isn’t perfect.
After you have a strategic plan for your accounting firm, it’s time to introduce your bookkeeping and accounting services to the world. But first, you’ll need an established service that you can sell to get customers.
This chapter will show you the best way to create a product service proposal and why it is important when starting an accounting firm.
When starting an accounting firm, the mix of accounting and bookkeeping services, processes, and technology needed to deliver the right results in your target market will need to be considered iteratively. – repeated and organized. There is an easy way to find out. What is the service offering? .
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So, if your target market hates small business bookkeeping and the purpose of your bookkeeping business is to provide bookkeeping and headless bookkeeping services, then your service The presentation should have everything that your customers want in this experience. You should be prepared.
There are four reasons why I encourage you to take the time to prepare the proposed service in the first place:
1) It’s easier to get leads by marketing your accounting and bookkeeping services as a complete solution rather than marketing as a commodity (eg: accounting and bookkeeping services).
2) Your small business will be much easier if you can sell your core offering, because you can benefit from higher levels.
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3) This is a good way to know your basic service level. Anything below this level of service should be rejected. This will ensure that you bring only the right small clients to your accounting firm.
4) If you offer tax preparation services, this is a great way to avoid crazy tax season. There is a difficult time to file taxes because many accounting firms do not have enough money throughout the year, so they need to collect more tax payments in a shorter tax period to get more money. With a production service offering, you can simplify your work throughout the year to make this happen.
When I started an accounting firm, I firmly believe that your bookkeeping and accounting services should be based on a subscription model for your small business, your business being One, with low-debt customers with a fixed monthly fee.
It’s a good idea to consider Gold, Silver and Bronze plans for your productivity service, such as (like Bookkeeper 360):
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When you find clients, in addition to the accounting work you will provide them, they will need help with ad hoc questions throughout the year. Answering these interim questions will be part of the support you are expected to provide.
Your Bronze plan can include email support for up to 3 questions per month, while your Silver plan can include phone/email/zoom support for up to 5 questions per month and your The Gold includes unlimited support.
It can also help differentiate support based on access levels, such as junior accountant support versus senior accountant support.
In fact, using online accounting technology was the key to my success. Public finance companies cannot provide an up-to-date bookkeeping service without it.
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Tools are plug-ins to create functional systems that help easily organize the financial data needed for reporting to help business owners manage their small businesses and achieve their business plan.
In other words, technology cannot be ignored if you want to provide accounting clients or even land your first client.
While you have tons of different cloud accounting software to choose from, in Chapter 5, I provide specific technology recommendations for two cloud accounting applications that you should start with. them.
It is important that you think of your business as a complete solution for your customer. You don’t just offer accounting and bookkeeping services, you offer more than that.
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Once you understand this, marketing and explaining your accounting and bookkeeping services to potential clients will be much easier.
You have a business license, business name, business insurance, strategic plan and your original proposal. Now it’s time to sell your solutions to get customers.
I was able to grow a public finance agency quickly by hiring certified public accountants and professional accountants with many effective marketing strategies.
Your website will serve two main purposes to help you find future customers.
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2) Most importantly, it will serve as a tool to convert visitors into leads to help you find accounting clients.
When you want to know how to start an accounting business, you have many website building options to choose from:
Based on my research, when it comes to SEO (ie Search Engine Optimization) to help your website and website pages rank higher in Google, WordPress comes out on top.
Whether you’re building your own website or hiring a web designer, you probably need to know what you want from your website and factor in your startup costs.
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Sometimes when you visit a website, you are faced with a million links to click on the menu button. I recommend keeping the options to a minimum and I recommend the following pages at a basic level:
Feel free to add and/or remove pages as you see fit if you think it will help you get customers.
Anyone who wants to get customers needs to understand that people don’t read websites, they fill them. Therefore, content should be fast and easy for the website visitor.
When it comes to your home page, I like to put your value proposition in front of web visitors.
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The value proposition is clear, simple and clear about what they promise you, which is very important to get customers.
They also include a big shiny button on their home page as a CTA (call to action) as a tactic to convert visitors into leads. I suggest you do the same.
A clear CTA on your homepage is just one trick that turns your website into a tool that converts visitors into leads.
2) To get customers, show a simple “how to” process so that the audience understands the steps they will take to achieve the benefits and results you listed above.
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3) Add evidence to provide public evidence. If you are just starting your CPA business, you may not have one, but add one later when you get one.
To do this, create a pricing table that breaks down your solutions based on what’s included.
Here’s a great example from Bean Ninjas, an amazing Australian-based accounting firm with a great culture (!):
Your blog page will contain your blog posts, while your contact page will provide ways for your website visitors to contact you.
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Do not forget that your website
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