James Rodrigues
How To Start Your Own Ecommerce Business – This article is a step-by-step guide to help you figure out how to start a Shopify store in 2021. Entrepreneur and angel investor Tomáš Slimas created this guide based on what he learned from his own e-commerce success story. This post has great tips to help you focus on closing the sale as quickly as possible. The best part is that you can do the whole thing in half an hour. Who knows, the next 30 minutes may turn out to be an exciting turning point in your life as you begin your journey as an eCommerce entrepreneur. Let’s get started.
To be honest, it took me 12 months to launch my first e-commerce store! I stuck to the traditional strategy from the start. I signed up, looked for wholesalers, underestimated my marketing budget, built a beautiful store, manually added thousands of products…but never made a sale.
How To Start Your Own Ecommerce Business
Today, after selling a $3 million annual revenue e-commerce store and having 7 Shopify stores on my resume, I figured out what I did wrong and a way to fix it.
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I did what most people do – I focused too much on creating a beautiful store instead of actually trying to sell.
People think that if you are going to start an online business, you should do it the hard way. Figuring out how to start an e-commerce business can seem overwhelming when you’re a budding entrepreneur.
I find that learning and creating as I go is more productive. Your first step is to launch your eCommerce store. You can review the ad and logo design later, for example when your store is launched.
Below I’m sharing a step-by-step guide on how to set up a Shopify store with dozens of products in 30 minutes. It won’t be perfect, but it will get you started.
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In this article, we will build a complete women’s jewelry store that sells all kinds of accessories. I highly recommend that you follow the written guide and try to implement other features and ideas after learning how to start a Shopify business. Plus, we also offer free dropshipping tutorials if you want to dive right into product research. We’ve created a video covering some of the most popular ecommerce terms that beginners need to know to get started. Understanding these terms will help you navigate the tutorials below.
How to Build a Shopify Store: Create a Shopify Store with DSS (~5 minutes) Decide on a business name
Choosing a business name is important, but don’t spend too much time on it. Think of something random and simple. I designed Utopia Jewelry, Blackwell Jewelry and Forever Jewelry for my women’s jewelry store.
(I recommend adding “store” or “shop” because you need to find the domain name), it’s easier to find the domain name when there are more words in the name.
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Shopify Business Name Generator is a useful tool for generating e-shop names. You can add a keyword or two to your eCommerce store name to give you suggestions. Then you need to browse through the options, select the desired business name and start your business.
Shopify Business Name Generator is not only free but also easy to use. This is one of the few things you should worry about when starting your own business.
Make a list of 10-15 branding ideas. And make sure the name you choose isn’t trademarked and has a working .com domain address. .com domains rank high in search engines and many professional brands also use this domain extension. You can use Shopify’s domain registrar to find available .com domain names. You can also view the cost of a domain name as well as purchase a domain name and install it on your store.
In the past, you had to get a server, upload an e-commerce system to it, hire someone to customize it to your needs, and pay for maintenance. It’s expensive and time-consuming, and the end result is still a slow and inefficient website.
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Fortunately, Shopify makes this process easy. You can create an eCommerce store in a few clicks and all the server setup and maintenance is done for you.
At this point, you’ve taken the first steps to setting up your Shopify store. Next is your business model.
The traditional e-commerce model works like this: First, you buy hundreds of products, wait for them to be delivered, store them in a garage or small warehouse, and when someone places an order, ship them to the customer.
This model works for large companies, but for new entrepreneurs it comes with additional costs (warehouse space), risk (unsold inventory) and frustration (popular items not in stock and ready to ship, meaning you lose a potential sale).
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Fortunately, if you want to start an online store today, there is an alternative to this model: dropshipping.
Dropshipping can speed up those just learning how to set up an eCommerce store so they can spend more time and energy generating sales. With dropshipping, you don’t have to carry any inventory and worry about shipping your products, which also saves you time and money.
Add products to your e-shop, after receiving the order, pay the supplier, who will send it directly to your customer. No need to pay for extra storage space or worry about what to do with unsold inventory.
From now on we will only focus on the dropshipping business model, alternatives require additional capital, time and risk. The dropshipping app also makes it easy to import products directly from the database in minutes. DSers is an application that allows you to import dropshipping products from AliExpress into your eCommerce store in minutes. Every order received by your store is shipped directly to your customers with just a few clicks.
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Choosing products with high ratings, orders and positive reviews is a safe strategy. All this shows that popular items are loved by people. Please note that some items may have many orders but average reviews and ratings. These are products to prevent dropshipping.
To keep your Shopify store running smoothly, you’ll need to adjust some settings. In the bottom left corner of Shopify, click the Settings button with the gear icon.
I highly recommend using Shopify Payments wherever you are. It allows you to accept a variety of payments, including credit cards, Google Pay, Shopify Pay, and more. You sign up for Shopify Payments by providing Shopify with your business information, personal information, product information, and bank account number.
You can also choose to accept payment via PayPal. Add your PayPal email address in Shopify Settings > Payments. You can change, remove or add additional payment options later.
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Shopify also allows you to view and edit your checkout settings. For new store owners, I recommend setting guest accounts as optional so that customers can also pay as guests.
Shopify provides useful tools for creating terms and conditions, standard privacy policies, and returns. You can find them in Shopify Settings > Legal > Scroll down to Returns > Privacy > Terms of Service > Shipping Notifications to create a template for each policy.
If you want to start an online store, I highly recommend offering free shipping on your products. You can set this as the default in your Shopify account settings. Remember, if you want to make a profit after absorbing traffic, it should be included in the price of the item.
Go to Shopify Settings > Shipping and remove all “home” shipping zones. Next, click on “Add transport zone”. If you offer free shipping, enter this information and select “Rest of World” (if you agree to ship to other countries). Now go to “Add Rate” under “Price by Price” and select “Free Shipping Rate”.
How To Start An Ecommerce Business
Note: If you don’t plan to offer free shipping, let customers know what shipping costs will be. You can do this by integrating Shopify with Canada Post, USPS, and other carriers to generate real-time pricing. If you’re shipping from Canada, Australia, or the US, I recommend considering Shopify shipping as well. Save up to 88% with a built-in shipping kit and offer deep discounts on carrier shipping.
As an eCommerce store, you must charge sales tax to your customers. The good thing about Shopify is that it automatically calculates taxes based on sales tax rates around the world. However, it is best to consult a tax professional to ensure you are collecting the correct taxes. If your region has specific tax requirements for certain products, you
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