James Rodrigues
How To Build Your Own Ecommerce Website – The e-commerce market is growing faster than ever and now could be the best time to build your own e-commerce website. With the right e-commerce website, you can advertise and sell your products to people all over the world, even using cryptocurrency transactions.
But what if you don’t know how to build an e-commerce website from scratch? Then you have come to the right place. Below we explain step by step how to create your own e-commerce website.
How To Build Your Own Ecommerce Website
Many business owners hire freelance developers or web development companies to build e-commerce sites for them. Although this method is effective, this method can be time consuming and very expensive.
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Don’t worry if you have an initial idea and don’t have a serious urge to hire a professional; you can also build your own e-commerce website with minimal technical knowledge. Here’s how to get started building your e-commerce website.
First, choose one of the available e-commerce website themes. There are many ecommerce website builders to choose from today, and each has its own advantages, disadvantages, and interesting features. Here are some website titles to choose from:
Next, you need to choose a domain name for your e-commerce website. Think of your domain name as the address of your e-commerce website. It should be memorable, related to your niche or brand, and not used by others.
You must visit a domain name registrar to purchase a domain name for your website. Most registrars also allow you to verify that the domain name is accepted before depositing any money.
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Try to make sure that your domain name is easy to type and remember so that customers can easily find your site. Also, try to avoid double spelling of the domain name, which can be difficult for customers to remember.
No matter what type of website you choose, they offer a variety of themes for you to choose from. Site themes manage the website creation process and affect the following:
In general, you should try to match the theme of your site with what your brand has to offer. For example, a clean and shiny theme works best if you are providing products to technology vendors.
If you sell crafts and handmade items, a more simple and comfortable look, complete with pencil writing or font.
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Creating your website and choosing your theme is just the beginning. You also need to organize and manage your website. Navigate to the site settings page and see everything you can customize.
Now is the time to add your e-commerce products and more detailed descriptions. It’s a good rule of thumb to include as much detail as possible. This allows customers to make informed purchasing decisions and reduces the likelihood of returns.
By doing this, you will not only improve your website’s ranking with Google. You also make your product description interesting and memorable for your visitors.
Finally, make sure you set up a well-designed, high-quality landing page with stunning images and a clear shopping funnel for all visitors.
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A landing page is where your online ad directs customers to when they click. Your landing page is the most important page on your entire site, so spend a lot of time getting it right.
If you want to open an e-commerce store, you need to accept payments online. That means you need a payment processing system.
Many payment service providers offer both services in the same package. Examples include Square, Due, Adyen, Stripe, PayPal, Apple Pay, and more.
However, keep in mind that each payment system or provider charges different fees and accepts different forms of electronic transactions. Most payment systems only allow you to accept transactions via credit or debit card or electronic check.
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If you want to accept cryptocurrency in your online store (and you should), you need a crypto payment gateway provider like CoinPayments. Crypto payment processing works in the same way as standard payment processing – it just allows you to receive crypto tokens such as Bitcoin and thereby expand your customer base.
Unless you’re selling exclusive digital products, you’ll also need to decide how to arrange shipping for your customers. Your shipping policy should include the cost to the customer (unless you plan to offer free shipping) and the name of your carrier.
In general, it is useful to offer free shipping to your customers if you want to make a profit. However, if your profit margin is too narrow for you, you can charge a small fee to make it easier to manage.
Depending on the rate that best suits your customer’s needs and circumstances, you can choose from shipping and delivery services such as FedEx, USPS, and UPS.
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We recommend choosing a shipping partner based on price, shipping schedule, and packing instructions. This affects the entire bottom line and determines how quickly the customer receives the product you ordered. People like to get products quickly, so it’s best to balance speed and cost whenever possible.
As a small business owner, the industry standard of free shipping and a one- or two-day delivery time may seem impossible or unreasonable. If you are stuck and can choose one or the other, take free transport as soon as possible. Customers are more likely to buy if they don’t have to pay additional shipping costs.
Alternatively, you can offer expedited shipping for an additional fee, but keep your standard shipping plan free for all customers.
No e-commerce website is complete without top-level security, especially regarding GDPR and other online laws. Today, if a customer’s personal information, such as a credit card number or Social Security number, is compromised, you could be in big trouble and face fines.
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Therefore, make sure your website is supported by antivirus software or plugins. Many website builders have recommendations for plugins that work with their ecommerce platforms, so follow them to the letter.
Additionally, you should invest in an SSL certificate. An SSL certificate is indicated by a lock icon at the top of your website’s address bar. It’s not very expensive to get an SSL certificate, and some web hosting companies or website builders add free SSL certificates to their packages.
An SSL certificate gives customers peace of mind and is a good security foundation that should not be overlooked.
You can’t launch an e-commerce website without testing it first. To do this, use the test feature of the website builder or provider to see what the live page looks like before making the website live.
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There may be some friends or relatives who visit your site and ask for advice. You can then adjust or tweak anything you notice as needed.
Take the time to navigate the website and make sure there are no visible distractions, both aesthetically and functionally. For example, make sure that any links (such as buttons or other links between posts) lead to the service page. If you have broken links, your website will be penalized by Google and will not appear at the top of search engine results.
Once you have reached this step, congratulations – your e-commerce website is ready. Click the “Go” button in the header of your website or hosting provider and start marketing.
As you can see, there is a lot that goes into creating a functional and profitable e-commerce website. There are a few things to keep in mind when you are building your site so that you can make smart and cost-effective choices.
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Shipping costs to customers vary depending on your partner. For example, FedEx offers low-cost shipping for packages weighing more than 3 pounds in most cases, and offers to ship to all 50 US states.
But you can also consider looking for a carrier that offers a lifetime rate. Live Rate calculates shipping costs in real time based on product weight, destination and other details. Choosing a carrier with an affordable rate can be very effective, especially at the beginning of your business when you are still trying to make a profit.
You should also consider what payment method you accept. In general, you will earn more money with accepted payment methods, including fiat currencies such as dollars and euros and cryptocurrencies such as Bitcoin.
Why? Basically, people like to spend what they want to buy. Accepting many forms of money also opens you up to foreign purchases. People all over the world can buy things from your store if you accept crypto coins, for example.
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The more people can buy from your store, the more people can buy from your store. Fortunately, accepting crypto tokens on your e-commerce site is easier with CoinPayments.
However, some e-commerce business owners think that international shipping is a smart idea. International shipping is usually more expensive than domestic shipping, but it can increase your customer base and brand awareness.
In the beginning of your business, you may want to stick with domestic shipping to keep costs down. However, as your brand grows and people learn more about your business, you can expand your reach
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