How To Write A Follow Up Email After No Response – Sending follow-up emails after receiving a response can improve the success of your cold email campaigns.
In this article, I’ll help you answer all of these questions so you can create a more successful email sequence.
How To Write A Follow Up Email After No Response
Since the average professional receives 126 emails a day, chances are your first few cold emails will go awry. And even if it isn’t, responding to cold emails is rarely your prospect’s first priority.
Sample Email To Follow Up On A Job Application
If you follow up on time, you send your message back to the top of the inbox and encourage the prospect to respond.
Plus, you have an additional opportunity to repeat your value proposition and approach the prospect from a different angle.
Backlinko research shows that you can increase your response rate by 65.8% by sending a single follow-up. And according to Woodpecker, adding a single follow-up message to your email thread can increase your average response rate by about 13%.
In short, follow-ups create a unique opportunity to re-engage potential customers and provide them with more information about your offer, all of which increase the success of your cold email campaigns.
Follow Up Email After No Response: 15 Templates & Best Practices
Before we delve into the ideal number of emails, there’s a simple rule you should know and follow when remembering to send follow-ups.
In the first follow-up, it’s a good idea to politely ask if your prospect has had a chance to review your offer or discuss it with colleagues. But in any case, I encourage you to add value with each new message.
So, think about how many follow-ups you want to send to your potential customers, if you have a reason to do so.
Numerous studies have been conducted on the ideal number of follow-ups for cold email campaigns. For example, Steli sent Efti 48 follow-ups until he got a meeting with the investor. However, Joshua Hardwick recommends not sending more than one link building follow up to avoid annoying people and burning bridges.
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Our number one rule is to focus on writing compelling emails rather than adding too many follow-ups. That’s why we recommend limiting your cold email campaigns to three follow-ups. If you send too many follow-up messages to someone who has never heard of you, you can annoy them and damage your company’s brand.
If you still feel that three follow-ups aren’t enough or that you can provide more value to your potential customers, don’t be afraid to use other channels. Twitter or LinkedIn can easily help you get your message across on a personal level.
Note that the number of followers you need may also depend on the type of outreach campaign and your target audience.
My experience with a link building campaign is that almost half of the links we get come from a single follow up. Send more than one follow-up and you’ll annoy your potential customers. Don’t submit anything and you’ll miss half the links.
Free Examples Of Follow Up Reminder Emails [2023 Update]
For example, this unique follow-up had the best link building results: It’s short, to the point, and perfectly reminds potential customers of your offer.
At the same time, if the main goal of your outreach campaign is sales, you probably need more than one email.
Depending on your goal, you can add value by following up, identifying potential pain points, or providing additional information.
If you’re emailing a completely cold audience, you’ll need to send more follow-ups to warm them up. They also take longer to learn about your product or service before contacting you.
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However, if it’s an audience you’re familiar with (for example, they’ve already downloaded your lead magnet), you may need less tracking.
In general, my best advice is to create a system that works for you: try to find a balance between being too pushy and not being proactive enough, experiment with different lengths of follow-up sequences and stick with what works best for you.
Most emails are opened the day they are received, so if you don’t get a response to your first email within a day, you can assume you won’t get a response.
That said, the standard advice is to wait two to three days before sending the first follow-up. You need to give the prospect time to meet their own terms. Remember to increase the timeout for each subsequent email you send to avoid annoying potential customers.
Sample Follow Up Emails After No Response
Once you’ve found your prospects’ email addresses and uploaded them to Leads, you can start planning your first emails and follow-ups.
With campaigns, you can choose how many follow-ups to send, set delays between each follow-up, customize the subject line, and work on your email copy.
Once you’ve set it up, you’ll never have to worry about forgetting to resend your leads. Your tracking will be sent automatically.
These follow-up emails send the message to the top of the prospect’s inbox, but annoy them instead of responding to your CTA. Just asking if the prospect has had a chance to see the previous email isn’t enough.
How To Write A Follow Up Email After An Interview With Templates
Do you have a product or service that is too difficult to describe? Send your prospect more information along with the benefits in the following email.
Not sure if your offer was completely clear? Show it from a different angle to create interest.
Yes, I saw the first email, but the original offer was vague and I didn’t know what Lauren was trying to get at, so I decided not to go back.
If he had just provided more information in his follow-up, tried to gather more information about me (his prospect), and piqued my interest in something relevant, he would have been happy to respond.
How To Write A Follow Up Email After No Response [10 Templates]
For example, if you are a digital marketing agency, you can share your success studies, results or feedback to show how your current clients are growing using your services.
Here’s a great example of one such email (with a 16% response rate) that IMPACT founder Donald Chan shared with us:
In this follow-up, Donald leaves as social proof the name of a company he has worked with in the past. This company must be known to the recipient of the email, whether it is a peer in the industry, a competitor or simply a well-known brand.
And by offering to share how they achieved certain results for that company, they give the email recipient a compelling reason to respond.
Follow Up Email After An Interview: 4 Examples And A Template
If you start your cold follow-up with something bland and impersonal, chances are you’ll never hear back from your prospect.
I recommend that you polish your opening line so that your prospects are interested in learning more about what you have to offer.
Instead, you can pique interest with a question, mention a relationship, start with a prospect’s problem, or use a recent triggering event.
Here’s a great example of a link building campaign Kevin J. Duncan did for the Smart Blogger Gift Guide for Writers.
Follow Up Sales Email Templates: How To Write & Examples
Also, in your opening sentence, try to provide context as to why you are emailing the prospect. This can be a simple, short summary of your previous email.
As Sleeknote found, emails with shorter text (around 95 words) performed significantly better than emails with longer text (around 170 words). Shorter emails even had a 5.81% higher CTR.
Try to avoid unnecessary greetings like “I hope you’re doing well” in your follow-up emails. Being polite is a must, but it’s easy to achieve if you use the right style for your email.
Here’s a great example of a short and to-the-point email that Katia from Audext sent to pitch her idea to a potential client’s blog as a guest post:
Write A Good Follow Up Email
Personalization is key to cold email success. The more personalized your follow-up, the better your response rate.
1. If you have a small number of leads, you can write each follow-up from scratch, making them unique and personal to each lead.
A good example of this email is the one I received from HubSpot’s head of growth after not speaking to him for a month after our first conversation:
This email is great because it’s so personal. Adam has done a great job with such thorough research. In addition to major customization, it effectively went through the following operations:
Follow Up Email Messages And Letters For Interviews
While campaigns don’t automate the entire process, they do save hours. It’s always better to spend a little more time personalizing each message, even if they’re sent on autopilot.
If you have a cold prospect, be very clear about what you want to achieve with it.
Imagine getting a response similar to an email you couldn’t open:
The first question you can ask yourself would be “What does this person want from me?”. No context, no personalization, no call to action. Even if you read the context of the above email, how do you know what to do?
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The call to action is bad
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