James Rodrigues
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Pattern Making: How To Start Making Your Own Patterns
After graduating in fashion design, Sarah Donofrio entered the real world with the same question that has long plagued all types of creative work: What now?
Fashion school taught Sarah how to categorize patterns, sewing and upholstery. It could drop an average French seam. He could tell you about the relevance of everything. However, her upbringing didn’t really teach her how to create her own fashion line.
Achieving your dream, from business idea to implementation and bringing it to life in the fast-paced world of fashion, requires certain skills, a generous dose of creativity and a dash of business acumen.
Today, Sara is a successful designer and owner of her own clothing line. Over the past two decades, she has learned that taking a dream from concept to realization and realizing it in the fast-paced world of fashion requires certain skills, a generous dose of creativity and a keen business sense.
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In this guide, we explore the basics of building a clothing line from the ground up, from training and design to production and marketing, with guidance from a seasoned clothing sales professional.
Sarah has lived and worked in two countries and her experience spans everything from design and manufacturing to training and physical retail. He struggled and succeeded in the industry for many years, sometimes at the same time.
Season 15. Since then, she launched her eponymous brand as an online store, won several awards and had her work featured in several publications and retail stores.
Designers like Vivienne Westwood and Dapper Dan have achieved huge success in the fashion world despite being self-taught. And they started their career before the Internet. We live in an age of access where you can learn how to rebuild an engine or customize a t-shirt just by watching a YouTube video.
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It’s possible to skip school and start your own clothing line, but formal training, both in-class and online, has its benefits: you learn the latest industry standards, use resources and equipment, and connect and receive feedback from professionals.
Although Sarah owes much of her professional skills to the classroom, much of her training comes from working in retail. “I wanted to be self-employed,” he says, “but I thought it was important to gain experience.”
It took me a long time to feel confident enough to fill a store with my own clothes. Sarah Donofrio
Sarah is a great lawyer who spends a few years learning the ropes from other brands and designers. “It took me a long time to feel confident enough to fill a store with my clothes,” she says. “I think I needed time to grow and gain guidance and experience.”
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In this video, we’ll teach you the ins and outs of the fashion industry, as well as everything you need to know to start a clothing brand from scratch.
Many institutions offer fashion design and small business programs in a variety of formats. Schools like Parsons in New York and Central Saint Martins in the UK are world famous for their fashion programs.
If you have more passion than money or time, there are a growing number of crash and online courses available for fashion industry enthusiasts. Check out local community colleges for virtual or part-time formats that fit your schedule and budget, or consider learning on sites like MasterClass (there’s a fashion design course taught by Marc Jacobs himself). meme), Maker’s Row Academy or Udemy.
As Sarah discovered, the worlds of fashion and business overlapped far more than she realized.
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Starting a clothing line requires the same considerations as starting any business. How much does it cost to start? When should you raise funds for your startup? What outside help do you need to navigate the legal, financial, manufacturing, and distribution aspects of your business? Where and how do you make your clothes? Let’s dig deeper.
This guide is for those who want to grow and grow their brand and clothing collection. If you’re interested in the world of fashion but don’t have the interest or skills for design, consider reselling by buying in bulk or trying dropshipping.
For those planning a new clothing line, this is when you decide what type of business you want to run. This will help you determine in advance how much time, effort and funding you will need.
If you have a small business idea for your clothing line, you may be able to fund it yourself and source the shoes. When you design and sew custom clothing yourself, you don’t have to carry a ton of stuff. However, for this to be profitable, you must invest in equipment and a large amount of fabric upfront. Other costs include delivery of materials, website start-up costs and marketing budget.
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If you’re going to go all out and work with manufacturers during production, you’ll have a high upfront cost to meet the minimum requirements. A solid business plan and cost calculation will help you determine the amount of financing you need.
Either way, expect to need thousands of dollars. “In fashion, you’re not just paying for fabric, buttons and labor,” Sarah explains. “You pay for transport, heating and rent.”
However, there are a few low-budget entry points into the world of fashion, including consignment, dropshipping, and print-to-order.
Sarah monitors trends closely, but ultimately only includes those that fit her brand.
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Over the years, Sarah has developed her brand as a side hobby and she has learned that while staying on top of trends is very important, staying focused is just as important. Enhance your strengths and be true to your design sensibilities.
The fashion school teaches the basics of making everything from underwear to evening dresses. “The trick is to find what you’re good at and focus on it,” says Sarah.
Although her line is consistent from year to year – the design choices for her work are clearly her own – Sarah always follows the trends. The key, he says, is adapting these trends to your brand, personalizing them, and making them work for your customer.
“I’ve always had a really good sense of trends,” says Sarah. ‘But it’s about translation. Sarah has worked in the corporate world with plus size collections and said changing trends also means considering the needs of plus size customers.
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While sticking to her strengths, Sarah is influenced by what’s happening in fashion and the world around her in her development. Exercise, he says. “I don’t wear tights, I don’t wear sports bras, but this cool fabric would look great with tights, so I’ll be embracing this trend.”
By tightly controlling her production and maintaining design control, Sarah was able to change quickly after the global pandemic and added face masks to her signature images. He sold 1,100 masks in two months and converted them into loyal customers.
To find inspiration for your idea, consume fashion publications, follow style influencers, and subscribe to fashion newsletters and podcasts to get inspired and catch trends before they happen.
In the noisy world of fashion, consider finding niches or filling gaps in the industry like these inspiring founders:
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Remember that “brand” does not mean your logo (it is a brand). Building a fashion brand is an exercise in putting your values, mission, what you stand for, your story and more on paper.
Creating brand guidelines will help you develop your business and brand decisions. They dictate the visual direction, website design, and marketing campaigns. They should dictate what you are looking for in a retail partner or new hire.
Use social media to create a lifestyle around your brand: share your inspiration and process, add your personality, tell your story, and be intentional in every way.
“The key to social media is consistency,” says Sarah. “I think you have to post every day, but it also has to be interesting.” He mixes his content with travel, inspiration, looks at work in progress, and even interesting stats from his dashboard.
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Sarah considers the sketchbook to be one of the most important tools for a designer. “I take my sketchbook everywhere with me,” he says. “When I draw, I always think, ‘Oh, this little sketch would turn into a really nice repeating pattern.’
, he was not allowed to keep a sketchbook with him due to contest rules. “It really took me out of the game,” he says.
Sarah says buying fabric has a lot to do with what you know. Networking in the industry can help you get contacts with fabric agents,
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